MICROPLANE INTERNATIONAL APPOINTS BURTON MCCALL EXCLUSIVE UK DISTRIBUTORPosted on 1/11/2018
Globally recognized, Microplane has announced that it has entered into a partnership agreement with leading UK distributor, Burton McCall.
Effective September 1st, 2018 Burton McCall will become the exclusive UK distributor of the Microplane brand.
Microplane is the original manufacturer to apply photo-etching technology to graters, an innovative process specifically designed to create ultra-sharp cutting edges.
Welcoming the partnership with Microplane, Michelle Dickinson, Managing Director of Burton McCall is delighted to take on the Microplane brand. We believe they will add considerable value to Burton McCall’s existing brand portfolio. “One of our major considerations when working with partner companies is compatibility of brand positioning. Burton McCall is associated with well-known global brands that are leaders in their categories. Any product or brand we consider must be at this level. The Microplane brand is and we look forward to playing our part in their continued success within the UK.”
To aid the transition Burton McCall’s Area Sales Managers will contact all existing stockists over the coming weeks.
As of September 1st 2018 all orders and enquiries regarding the Microplane brand should be directed through Burton McCall on 0116 234 4611/4622 or firstname.lastname@example.org.