Since 2013, Burton McCall have enjoyed nine exciting years of growing the CamelBak brand within the UK, successfully using our long-standing expertise within the homewares, trail running, outdoor recreation and military markets. We will miss working with our many good friends at the brand, but respect their strategic need to consolidate operations under a single roof, driving forward on their D2C, Amazon and other digital platforms. We part on excellent terms, and look forward to many years of friendly competition in the future. Through Burton McCall’s extensive portfolio of premium brands, we will continue to supply our retail partners with world-class hydration ranges.
